What makes one dental practice just "good" and another practice "great". What was a great dental office 10 years ago may just be a good office today. Times change and our patients wants and needs change with them. What dentists need to do is rethink what dental practice is truly about and make the necessary changes so that they can provide what patients will perceive as "great" service. Patients experience "great service" at their local car dealer and hair salon. In this new era of dentistry just giving out a bag containing a toothbrush and floss may just not be enough to create the kind of experience that will create what has been called in the past, "dental missionaries".
This may be far more than just adding a new laser to the office equipment list or providing cookies and cake in the reception area. It may require a total review of how we provide dental service in this era of medical confusion. It may require a rethinking of traditional methods to provide patients with a new dental experience totally.
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